THE INFLUENCE ASIA COUNCIL

The Influence Asia Council is built to govern the nominations and judging of Influence Asia.

The Influence Asia Council consists of members from:

  • The Advisory Panel
  • The Yearly Judging Panel
  • The Winners of each category in their countries

The Influence Asia Council is a by-invite only membership based Council. The Council aims to be transparent, objective and fair in the choice of the nominees on an annual basis. The Council agrees to make fair and professional judgments with reference to their own fields of expertise.

JUDGES

In 2017, the judging panel is made up by senior members of:

  1. Media Buying Agency
  2. Advertising Creative Agency
  3. Media Entertainment Agency
  4. Local Public Listed Company
  5. Regional Brand
  6. Government Body
  7. Technology Platform in the Social Media Networking Space
  8. Digital Agency

SINGAPORE JUGDES

Jonathan Leow
Senior Manager Marketing and Communications –
Sports, Asia Pacific
FOX Networks Group Asia

Richard Que
Marketing Director
L’Oreal

Victor Tan
Manager (Digital Communications)
National Youth Council

Daniel Yun
CEO
Blue3Asia

Jian Yang
Business Director
OMD

INDONESIA JUDGES

Diana Riaya
Media Manager
Beiersdorf

Aldrich Gopal
Marketing Manager – Indonesia Haircare, Beauty Hair Color Asia Pacific RBU P&G Indonesia

Dwiangga Satrya
Country Media Manager
Nestle

Bernando Tampubolon
Head of Marketing
Glico Wings

Agustini Rahayu
Deputy Director of International Marketing Communication
Ministry of Tourism, Republic of Indonesia

PHILIPPINES JUDGES

Ferdinand Gutierrez
CEO
Havas Media

Saravut Tupaviroj
Head of Digital
Ogilvy

Kunchalee Sumleerat
Vice President of Corporate Marketing – Digital
GMM Grammy

Andy Blank
Managing Director
Fierce Publishing

Ardhawadee Jiramaneekul
Corporate Affairs & PR Director
Minor Group

MALAYSIA JUDGES

Nicholas Wong
Social Media, Marketing
Lazada Malaysia

Lee Tse Yoon
Digital Director – Media
Zenith Malaysia

Kristian Lee
Group Executive Director
NagaDDB

Melonie Sta Maria
Country Marketing, Print
HP Malaysia

Nadiah Syed Nahar
Communications & Government Relations Leader
P&G Malaysia, Singapore & Brunei

Jay Loh
Social Media Specialist
Maxis Malaysia

THAILAND JUDGES

Ferdinand Gutierrez
CEO
Havas Media

Saravut Tupaviroj
Head of Digital
Ogilvy

Kunchalee Sumleerat
Vice President of Corporate Marketing – Digital
GMM Grammy

Andy Blank
Managing Director
Fierce Publishing

Ardhawadee Jiramaneekul
Corporate Affairs & PR Director
Minor Group

VIETNAM JUDGES

Hoang Thi Mai Huong
CEO, Chairwoman
Saatchi & Saatchi Vietnam
PublicisOne Vietnam Group

Tran Chi Hung
General Director
Indo Link (member of CJ Blue – sub company of CJ E&M

An Phuong
Deputy Managing Director
Group M

Hiroki Sugino
Digital Business Director
Dentsu Media Vietnam

Bui Thi Huong
Executive Director – Human Resources Administration & PR
Vinamilk

Ms Dieu Cam Nguyen
Managing Director
Ogilvy Vietnam

Le Thanh Xuan
Vice Director
Kenh14.vn

KOREA JUDGES

Seon Cho
Head of Global Inventory Sales
CJ

Minji Kim
Global Marketing & PR Manager
Starhaus Entertainment

Aaron Kyung
Sr. Director of Media Solutions
IDD

Stan Lee
Sr.Account Director
Daehong

Achor Kwon
Manager of Digital Strategy Team
KIA Motors

Haemin Yoo
Sr. Director
YG Plus

JUDGING PROCESS

The nominee selection is by country or territory. The reason is because it is unfair to pit a Singaporean Influencer who has 5.9 million Singaporean Residents who might know her, against an Indonesian Influencer who has 250 million Indonesian Residents rooting for her.

The winners of Influence Asia in the previous year are allowed to nominate 01 social media influencer into the Top 15 of the category they won.

Each category of influencers is nominated based on their content published from 1st January 2016 to 31st December 2016. The participating countries of Influence Asia 2017 are Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, and Korea.

In total, there are 11 Awards to be given out. But out of 11, 9 Awards are up for judging. These are the 9:

  • Beauty
  • Lifestyle
  • Fashion
  • Parenting
  • Health & Fitness
  • Food
  • YouTube Channel
  • YouTube Personality
  • Breakout Influencer

Influencers’ Choice Awards

The Influencers’ Choice Awards are 3 awards that are only given out in the Host Country of show. The Awards are given to 3 influencers who have commanded love and respect from fellow practitioners in the industry. The 3 Winners are picked by all the participating influencers that have been nominated in the list. 

Influence Of The Year Award

The Influencer Of The Year Award is the highest accolade of Influence Asia in that judging year. It is awarded to an influencer of exemplary behaviour, and have contributed in various aspects to the growth of the social media influencer industry in his/her country. The Award will be given to an Influencer voted by the Top 36 Nominees in every country. 

Stage 1: 15 Nominees Per Category

The Council curates 15 Nominees Per Category Per Country, based on reach numbers and unique engagements.

Item

Calculation Process

Distribution (80%)

Unique (Visitors/Followers/Subscribers on Social Media Platforms)

Interaction (20%)

Engagements (Likes/Comments/Shares on Social Media Platforms)

Stage 2: 15 Nominees to Final 4 Nominees Per Category

A panel of 4-6 judges in their respective countries will gather to judge 9 categories of 15 influencers each; and will proceed to choose the Final 4 of each category, in order of excellence. Judges will sign off on every official document with regards to their choices.

Should there be a tie in the final tally of scores at Stage 2 judging where we have to differentiate the rankings of the Top 4 Nominees, we use the method that the Olympic medal table uses.

The Influence Asia Council will count the look at the scoring sheet of any contestants at “tie” level and award the nomination to the one with the higher individual score from the individual judges.

The Final 4 will be given first rights of nomination, and refusal to attend the awards show. Following any of their refusal of nomination, the next in line will be invited. Should one of the nominees refuse attendance but accept nomination, the next in line will not be invited.

Item

Calculation Process

Interaction (20%)

Unique (Visitors/Followers/Subscribers on Social Media Platforms).

Engagement (20%)

Engagements (Likes/Comments/Shares on Social Media Platforms)

Action & ROI (20%)

Conversion of sales or expectations when a brand works with the influencer.

Industry Influence & Work Professionalism (20%)

Attitude and behaviour that is portrayed
within the category and the country.

Creativity (20%)

Copy writing and choice of Photos.

Stage 3: Final 4 Nominees to 1 Winner Per Category

The Final 4 of every category in every country will then be part of a Closed Door Silent Peer To Peer Voting System. Each nominee will be given a physical slip should they accept the invitation to attend the show. Nominees who will not be attending, will be given a digital slip to fill up.

Results will only be announced at the live awards and event show that year.

Item

Calculation Process

Contribution
To The Influencer
Industry (25%)

Character, any forms of contribution and achievements to push the influencer industry in country.

Engagement (25%)

Likes/Comments/Shares and Activity on Social Media Platforms.

Industry Influence & Work Professionalism (25%)

Attitude and behavior that is portrayed
within the category and the country.

Creativity (25%)

Copy writing and choice of Photos.