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COUNTDOWN

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TO THE
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COUNTDOWN TO THE AWARD SHOW

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Influence Asia aims to be the largest, most watched and most respected live awards show, in honouring individual or group achievements in the Social Media Influence industry across Asia.

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Influence Asia wants to build professionalism, sustainability, positivity, legitimacy and respect in the Social Media Influence industry amongst all players in the industry.

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In 2017, Influence Asia will include the Top 300+ nominees each from 7 countries, Singapore, Malaysia, Indonesia, the Philippines, Thailand, Vietnam, and Korea.

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YOUTUBE CHANNEL

The Top nominees of the Best YouTube Channel are video creators with many subscribers per channel, or creators who have garnered a minimum number of views across 3 videos in the country. They also have displayed creativity in story telling, vlogging, or in creating reality entertainment. Please see below for every country’s exact criteria:

Singapore : > 70,000 followers on YouTube Channel, > 200,000 views on 3 Videos combined in that year, > 700 likes & shares & comments per video. Has created branded content for > 1 Regional FMCG Brand.

Malaysia : > 40,000 followers on YouTube Channel, > 25,000 views on 3 Videos combined in in that year, > 250 likes & shares & comments per video. Has created branded content for > 1 Regional FMCG Brand.

Indonesia : > 160,000 followers on YouTube Channel, > 300,000 views on 3 Videos combined in that year, > 800 likes & shares & comments per video. Has created branded content for > 1 Regional FMCG Brand.

The Philippines : > 1,000 followers on YouTube Channel, > 200,000 views on 3 Videos combined in that year, > 500 likes & shares & comments per video. Has created branded content for > 1 Regional FMCG Brand.

Thailand : > 200,000 followers on YouTube Channel, > 200,000 views on 3 Videos combined in that year, > 300 likes & shares & comments per video. Has created branded content for > 1 Regional FMCG Brand.

Vietnam : > 200,000 followers on YouTube Channel, > 200,000 views on 3 Videos combined in that year, > 300 likes & shares & comments per video. Has created branded content for > 1 Regional FMCG Brand.

Korea : > 70,000 followers on YouTube Channel, > 100,000 views on 3 Videos combined in that year, > 300 likes & shares & comments per video. Has created branded content for > 1 Regional FMCG Brand.

YOUTUBE PERSONALITY

The Top nominees of YouTube Personality are talents, comedians, artistes, actors or actresses who have stood out and appealed to the public as individuals on YouTube. Included in this nomination are personalities who have acted in more than 05 Youtube videos in the year of judging,  and have had many followers on Instagram. For this nomination, nominees did not have to own a YouTube Channel. Please see below for every country’s exact criteria:

Singapore : > 70,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Local Brand.

Malaysia :  > 20,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Local Brand.

Indonesia : > 100,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Local Brand.

The Philippines : > 40,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Local Brand.

Thailand : > 40,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Local Brand.

Vietnam : > 100,000 followers on YouTube Channel, > 1000 likes & comments per post. Has worked with > 1 Local Brand.

Korea : > 9,000 followers on Instagram, > 200 likes & comments per post. Has worked with > 1 Local Brand.

HEALTH & FITNESS

The Top nominees of Health and Fitness are health-conscious individuals who have inspired the public to maintain a balance of exercising and healthy eating. The individuals typically carry a healthy/ sporty outlook and profile, with a minimum number of followers on Instagram. Please see below for every country’s exact criteria:

Singapore : > 50,000 followers on Instagram, > 300 likes & comments per post. Has worked with > 1 Fitness Brand / Gym.

Malaysia : > 9,000 followers on Instagram, > 150 likes & comments per post. Has worked with > 1 Fitness Brand / Gym.

Indonesia : > 10,000 followers on Instagram, > 100 likes & comments per post. Has worked with > 1 Fitness Brand / Gym.

The Philippines : > 4,000 followers on Instagram, > 80 likes & comments per post. Has worked with > 1 Fitness Brand / Gym.

Thailand : > 30,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Fitness Brand / Gym.

Vietnam : > 3,000 followers on Instagram, > 100 likes & comments per post. Has worked with > 1 Fitness Brand / Gym.

Korea : > 50,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Fitness Brand / Gym.

PARENTING

The Top nominees of Parenting are individuals who are parents themselves and have shared parenthood content on their social media platforms. These individuals typically reach out to and engage a niche that includes parents and parents-to-be, with strong following on their Instagram and daily readership on their social platforms or blogs. Please see below for every country’s exact criteria:

Singapore : > 2000 followers on Instagram, > 80 likes & comments per post. Has worked with > 1 Parenting FMCG Brand.

Malaysia : > 2000 followers on Instagram, > 80 likes & comments per post. Has worked with > 1 Parenting FMCG Brand.

Indonesia : > 200,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Parenting FMCG Brand.

The Philippines : > 6,000 followers on Instagram, > 50 likes & comments per post. Has worked with > 1 Parenting FMCG Brand.

Thailand : > 30,000 followers on Instagram, > 500 likes & comments per post. Has worked with > 1 Parenting FMCG Brand.

Vietnam : > 2,000 followers on Instagram, > 50 likes & comments per post. Has worked with > 1 Parenting FMCG Brand.

Korea : > 90,000 followers on Instagram, > 5000 likes & comments per post. Has worked with > 1 Parenting FMCG Brand.

FOOD

The Top nominees of Food are influencers who have searched high and low for gastronomic delights in local and international cuisines, restaurants, cafes and even hawker fare. They typically attract locals and tourists who are foodies or travellers themselves, and boast a strong Instagram following. Please see below for every country’s exact criteria:

Singapore : > 10,000 followers on Instagram, > 500 likes & comments per post. Has worked with > 1 Food & Beverage Brand.

Malaysia : > 6,000 followers on Instagram, > 200 likes & comments per post. Has worked with > 1 Food & Beverage Brand.

Indonesia : > 20,000 followers on Instagram, > 700 likes & comments per post. Has worked with > 1 Food & Beverage Brand.

The Philippines : > 5000 followers on Instagram, > 100 likes & comments per post. Has worked with > 1 Food & Beverage Brand.

Thailand : > 10,000 followers on Instagram, > 300 likes & comments per post. Has worked with > 1 Food & Beverage Brand.

Vietnam : > 500 followers on Instagram, > 50 likes & comments per post. Has worked with > 1 Food & Beverage Brand.

Korea : > 20,000 followers on Instagram, > 200 likes & comments per post. Has worked with > 1 Food & Beverage Brand

LIFESTYLE

The Top nominees of Lifestyle are jacks or queens of all trades who are able to enjoy life’s finest things and spill their thoughts eloquently on social media. They create and distribute content on Travel, Beauty, Fashion, Technology, Mobile Devices and Applications, Entertainment and more. These influencers may look like a One-Stop-Shop for brands who fall under more than one category, and they have a strong following on Instagram. Please see below for every country’s exact criteria:

Singapore : > 45,000 followers on Instagram, > 400 likes & comments per post. Has worked with > 3 Brands from the Travel, Beauty, Fashion, Technology, Automobile, Mobile and Gadgets, F&B, Home Appliances verticals. Has also worked with a Public Listed Regional Brand.

Malaysia : > 100,000 followers on Instagram, > 1500 likes & comments per post. Has worked with > 3 Brands from the Travel, Beauty, Fashion, Technology, Automobile, Mobile and Gadgets, F&B, Home Appliances verticals. Has also worked with a Public Listed Regional Brand.

Indonesia : > 200,000 followers on Instagram, > 10,000 likes & comments per post. Has worked with > 3 Brands from the Travel, Beauty, Fashion, Technology, Automobile, Mobile and Gadgets, F&B, Home Appliances verticals. Has also worked with a Public Listed Regional Brand.

The Philippines : > 14,000 followers on Instagram, > 200 likes & comments per post. Has worked with > 3 Brands from the Travel, Beauty, Fashion, Technology, Automobile, Mobile and Gadgets, F&B, Home Appliances verticals. Has also worked with a Public Listed Regional Brand.

Thailand : > 130,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 3 Brands from the Travel, Beauty, Fashion, Technology, Automobile, Mobile and Gadgets, F&B, Home Appliances verticals. Has also worked with a Public Listed Regional Brand.

Vietnam : > 80,000 followers on Instagram, > 2000 likes & comments per post. Has worked with > 3 Brands from the Travel, Beauty, Fashion, Technology, Automobile, Mobile and Gadgets, F&B, Home Appliances verticals. Has also worked with a Public Listed Regional Brand.

Korea : > 40,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 3 Brands from the Travel, Beauty, Fashion, Technology, Automobile, Mobile and Gadgets, F&B, Home Appliances verticals. Has also worked with a Public Listed Regional Brand.

BEAUTY

The Top nominees of Beauty are the gurus of cosmetics and skincare. They create and distribute the best and the freshest tips and content with regards to flawless skin, How-To(s)  and tackle beauty issues that women of all ages face. These influencers may distribute their content on Blog and/or YouTube and/or Instagram and/or Facebook. They typically have a strong following on Instagram. Please see below for every country’s exact criteria:

Singapore : > 30,000 followers on Instagram, > 200 likes & comments per post. Has worked with > 1 Regional FMCG Beauty Brand.

Malaysia : > 10,000 followers on Instagram, > 100 likes & comments per post. Has worked with > 1 Regional FMCG Beauty Brand.

Indonesia : > 100,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Regional FMCG Beauty Brand.

The Philippines : > 10,000 followers on Instagram, > 100 likes & comments per post. Has worked with > 1 Regional FMCG Beauty Brand.

Thailand : > 50,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Regional FMCG Beauty Brand.

Vietnam : > 40,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Regional FMCG Beauty Brand.

Korea : > 40,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Regional FMCG Beauty Brand.

FASHION

The Top nominees of Fashion are fashionistas who stun, surprise and dictate trends with their Avant-garde accessories and combination of outfits, and has a strong following on Instagram. Please see below for every country’s exact criteria:

Singapore : > 70,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 5 Local Fashion Brands and > 1 Regional Fashion Brand. Has attended > 2 Fashion Shows in in that judging year.

Malaysia : > 38,000 followers on Instagram, > 2000 likes & comments per post. Has worked with > 5 Local Fashion Brands and > 1 Regional Fashion Brand. Has attended > 2 Fashion Shows in in that judging year.

Indonesia : > 100,000 followers on Instagram, > 200 likes & comments per post. Has worked with > 5 Local Fashion Brands and > 1 Regional Fashion Brand. Has attended > 2 Fashion Shows in in that judging year. 

The Philippines : > 25,000 followers on Instagram, > 500 likes & comments per post. Has worked with > 5 Local Fashion Brands and > 1 Regional Fashion Brand. Has attended > 2 Fashion Shows in in that judging year.

Thailand : > 75,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 5 Local Fashion Brands and > 1 Regional Fashion Brand. Has attended > 2 Fashion Shows in that judging year. 

Vietnam : > 70,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 5 Local Fashion Brands and > 1 Regional Fashion Brand. Has attended > 2 Fashion Shows in in that judging year. 

Korea : > 40,000 followers on Instagram, > 800 likes & comments per post. Has worked with > 5 Local Fashion Brands and > 1 Regional Fashion Brand. Has attended > 2 Fashion Shows in in that judging year. 

BREAKOUT INFLUENCER

The Top nominees of Breakout Influencer are influencers who have displayed exceptional growth in the industry. The nominees in this category were picked based on their numbers and engagement percentage growth on Instagram. Please see below for every country’s exact criteria:

Singapore : > 10,000 followers on Instagram, > 300 likes & comments per post. Has worked with > 1 Local Public Listed Brand.

Malaysia :  > 50,000 followers on Instagram, > 1000 likes & comments per post. Has worked with > 1 Local Public Listed Brand.

Indonesia : > 200,000 followers on Instagram, > 5000 likes & comments per post. Has worked with > 1 Local Public Listed Brand.

The Philippines : > 12,000 followers on Instagram, > 400 likes & comments per post. Has worked with > 1 Local Public Listed Brand. 

Thailand : > 120,000 followers on Instagram, > 1500 likes & comments per post. Has worked with > 1 Local Public Listed Brand.

Vietnam : > 5,000 followers on Instagram, > 100 likes & comments per post. Has worked with > 1 Local Public Listed Brand.

Korea : > 1,000 followers on Instagram, > 100 likes & comments per post. Has worked with > 1 Local Public Listed Brand.

INFLUENCERS' CHOICE AWARDS

The Influencers’ Choice Awards are 3 awards that are only given out in the Host Country of show. The Awards are given to 3 influencers who have commanded love and respect from fellow practitioners in the industry. The 3 Winners are picked by all the participating influencers that have been nominated in the list. 

INFLUENCER OF THE YEAR

The Influencer Of The Year Award is the highest accolade of Influence Asia in that judging year. It is awarded to an influencer of exemplary behaviour, and have contributed in various aspects to the growth of the social media influencer industry in his/her country. The Award will be given to an Influencer voted by the Top 36 Nominees in every country. 

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SUPPORTED BY

ministryoftourism
malaysiamajorevents
malaysiatrulyasia
dbkl
kltourismbureau

OFFICIAL AIRLINE

mas

OFFICIAL ACCOMMODATION

berjaya

OFFICIAL TELECOMMUNICATION

hotlink

SUPPORTING SPONSORS

movish
mac
bliv
toniguy